PRIVACY POLICY

Effective Date: April 27, 2026 Last Updated: April 27, 2026

Ultra Instinct LLC ("Company," "we," "us," or "our") operates the website celluvance.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit the Site or purchase our products, and how we use cookies and similar tracking technologies.

By using the Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1.1 Information We Collect

Information you provide directly:

• Name, shipping/billing address, email address, phone number
• Payment information (processed by our payment processor — we do not store full card numbers)
• Order history and customer service communications
• Account credentials (if you create an account)
• Marketing preferences and survey responses

Information collected automatically:

• IP address, browser type, device identifiers, operating system
• Pages viewed, links clicked, time spent on the Site, referring URLs
• Cookies, pixels, and similar tracking technologies (see Section 1.2)

Information from third parties:

• Order, payment, and fraud-prevention data from our payment processors (such as Shopify, Stripe, or PayPal)
• Marketing and analytics data from platforms such as Meta (Facebook/Instagram), Google, and TikTok
• Shipping status updates from our carriers

1.2 Cookies and Tracking Technologies

What are cookies? Cookies are small text files placed on your device when you visit a website. They help the site remember your actions and preferences (such as login, shopping cart contents, and language preference) over a period of time, and allow us to understand how the Site is used. We also use similar technologies such as pixels, web beacons, local storage, and software development kits ("SDKs"), all of which we refer to collectively as "cookies" in this Privacy Policy.

Types of cookies we use:

• Strictly Necessary Cookies — required for the Site to function (such as shopping cart, checkout, and login). These cannot be disabled in our systems.
• Performance / Analytics Cookies — help us understand how visitors interact with the Site (such as Google Analytics) so we can improve performance and user experience.
• Functional Cookies — remember your preferences and personalize your experience.
• Marketing / Advertising Cookies — used by us and third parties (such as Meta Pixel, Google Ads, and TikTok Pixel) to deliver relevant ads, measure campaign performance, and conduct retargeting across websites.

Third-party cookies. Some cookies are placed on the Site by third parties such as Google, Meta (Facebook/Instagram), TikTok, and our ecommerce platform provider. Their use of cookies is governed by their own privacy and cookie policies, not this one.

How to manage cookies. You can manage or disable cookies through your browser settings. Disabling cookies may affect the functionality of the Site. You can also opt out of certain advertising cookies through:

• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Global Privacy Control (GPC). We honor the Global Privacy Control signal as a valid opt-out request from California residents and others where required by law. When we detect a GPC signal from your browser, we treat it as a request to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

1.3 How We Use Your Information

We use personal information to:

• Process and fulfill orders, including shipping and billing
• Provide customer service and respond to inquiries
• Send transactional emails (order confirmations, shipping updates)
• Send marketing communications (where you have opted in or as otherwise permitted by law)
• Detect and prevent fraud, abuse, and security incidents
• Improve the Site, products, and customer experience
• Comply with legal obligations and enforce our Terms of Service

1.4 How We Share Your Information

We do not sell personal information for monetary consideration. However, we may share information with:

• Service providers who help us operate the business (payment processors, shipping carriers, email/SMS platforms, hosting providers, customer support tools)
• Marketing and advertising partners (such as Meta, Google, and TikTok) for advertising and analytics — this may qualify as a "sale" or "sharing" under California law; see Section 1.8
• Professional advisors (lawyers, accountants, auditors)
• Authorities when required by law, subpoena, court order, or to protect our rights
• Successors in the event of a merger, acquisition, financing, or sale of assets

1.5 Data Retention

We retain personal information for as long as needed to provide our services, comply with legal obligations (tax, accounting, fraud prevention), resolve disputes, and enforce agreements. Order records are typically retained for at least seven (7) years for tax purposes.

1.6 Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information, including SSL/TLS encryption for data in transit and PCI-DSS-compliant payment processing. No system is 100% secure, however, and we cannot guarantee absolute security.

1.7 Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, please contact us at support@celluvance.com and we will delete it.

1.8 Your US State Privacy Rights

Depending on your state of residence (including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Indiana, Tennessee, Delaware, New Jersey, New Hampshire, Minnesota, Maryland, Rhode Island, and others), you may have the right to:

• Know / Access the personal information we hold about you
• Correct inaccurate personal information
• Delete personal information we hold about you
• Opt out of "sales" or "sharing" of personal information for cross-context behavioral advertising
• Limit the use of sensitive personal information
• Portability — receive a copy of your personal information in a portable format
• Non-discrimination for exercising your rights

To exercise any of these rights, email us at support@celluvance.com. We will verify your identity before responding and will respond within the timeframes required by law (generally 45 days, with the possibility of a 45-day extension).

Authorized agents: California residents may designate an authorized agent to make a request on their behalf. We will require written authorization signed by you and verification of your identity.

"Do Not Sell or Share My Personal Information": California residents (and residents of other states offering this right) can opt out of the sale or sharing of personal information by emailing support@celluvance.com, by clicking the "Do Not Sell or Share My Personal Information" link in our footer, or by enabling the Global Privacy Control (GPC) signal in your browser, which we honor as a valid opt-out request.

1.9 Marketing Communications

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email. To opt out of SMS marketing, reply STOP to any message; reply HELP for help. Standard message and data rates apply. You will continue to receive transactional messages (such as order confirmations and shipping updates) regardless of your marketing preferences.

1.10 Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last Updated" date. Material changes will be communicated by email or by prominent notice on the Site.

1.11 Contact Us

Ultra Instinct LLC 33 N Gould St, Sheridan, WY 82801 Email: support@celluvance.com